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Changing B2B Marketing Narratives: The Duty of Customer-Centric Approaches in Tech Startups

Changing B2B Marketing Narratives: The Duty of Customer-Centric Approaches in Tech Startups

February 3, 2024 Category: Blog

The power of tactical advertising in tech start-ups can not be overemphasized. Take, for instance, the phenomenal journey of Slack, a popular office communication unicorn that improved its advertising narrative to get into the venture software market.Throughout its very early days, Slack faced considerable obstacles in developing its footing in the

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